Communication blog for companies and professionals
This communication blog brings together practical articles for anyone who wants to communicate better at work, in meetings, presentations, interviews, sales, press relations and difficult conversations.
The idea is simple: to turn communication topics into clear, useful guidance that is easy to apply. Here you will find content on how to organise ideas, explain proposals, respond to objections, prepare important conversations and make your message more suitable for the right audience.
This space was created for companies, professionals, teachers and entrepreneurs who know that communicating better is not just about speaking well. It is about knowing what to say, adapting the message to the context and creating greater clarity in professional relationships.
On the SAB Comunicar communication blog, you will find reflections, examples and strategies to improve the way you present ideas, write content, speak to clients, prepare for interviews and manage situations of tension.

What will you find on this communication blog?
Communication techniques
Strategies to capture attention, organise ideas and make your message clearer in meetings, presentations and professional conversations.
Interviews and career
Ideas to prepare answers, talk about professional experience and communicate value with greater confidence.
Sales without pressure
Content to help you communicate better with clients, explain benefits, and respond to questions without turning the conversation into a sales pitch.
Press relations
Articles on relationships with journalists, message preparation and ways to make a story clearer, more useful and more relevant to the media.
Conflict management
Tools to handle difficult conversations, reduce tension, and communicate more calmly in professional contexts.
Most recent articles
25/04/2026
3 ideas for communicating better with customers
Customers are not the problem when a commercial conversation becomes difficult. Communicating better with clients…Read more
24/04/2026
What are you looking at? Survivorship bias
Survivorship bias in communication and business decisions Survivorship bias shows how we can make poor…Read more
23/04/2026
How can companies and press officers be more useful to journalists?
Tips for capturing the media’s attention without becoming annoying. Journalists receive many proposals, emails and…Read more
22/04/2026
8 questions about computers and human beings
The 4th Industrial Revolution will happen when “we start talking to computers as we talk…Read more
22/04/2026
Assertive communication in companies: how to align messages, people and results
Assertive communication in companies is often what distinguishes aligned teams from teams under strain. In…Read more
Want to know more?
Communication is what separates a good idea from an idea that works. Explore the articles on this communication blog and discover how to improve your message.
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