media Relations
PR in Portugal for your next announcement.
Media relations for international companies with news to share in Portugal. Local story development, Portuguese press materials and direct support from an experienced communications specialist.
Focused campaigns and ongoing media relations.
The editorial starting point
What is genuinely new?
Why does it matter in Portugal?
Who can bring the story to life?
A good pitch starts before the press release.
When we can help
Give your news a reason to matter locally.
01
Entering Portugal
A local launch, partnership or customer story that connects your company to the Portuguese market.
02
Expertise and evidence
Original research, useful data and spokespeople who can contribute to current conversations.
03
A moment that matters
An announcement around an event, with a clear story and the materials to support it.
Lisbon / 9–12 November 2026
Coming to Web Summit? Let’s assess your Portuguese media opportunity.
Being in Lisbon can create a useful moment for a conversation. We start with the announcement itself: what is new, why it is relevant to Portugal and which journalists are likely to cover the subject.
We can work in English with your team and prepare materials for Portuguese journalists. The scope and timing are agreed around your announcement, spokesperson availability and objectives.
Independent PR support. SAB Comunicar is not affiliated with Web Summit.
How we work
From your brief to a focused media approach.
01
Understand
We review your objectives, audiences, evidence and timing before recommending media activity.
02
Prepare
We shape the local angle, press materials and spokesperson messages with your team.
03
Reach out
We approach relevant Portuguese journalists with tailored pitches and follow up on responses.
04
Review
We bring together the work completed, identified coverage and lessons for your next announcement.
Selected work in Portugal
Different stories. Relevant media contexts.
Projects featured in our portfolio. The linked examples are Portuguese-language coverage, with a short English introduction here.
PowerUp
Human skills at work
A study and founder expertise introduced through business and HR media.
Read the coverage (Portuguese)
Forest Impact
Urban biodiversity in Carcavelos
A local environmental initiative introduced to national and community audiences.
Read the coverage (Portuguese)
Field
A startup built around playing sport
A Portuguese sports booking app, with business coverage.
Read the coverage (Portuguese)
Photography: Grafonola
Universo Paralelo
Assim vai o Mundo: a theatre premiere
Press outreach for Adriana Melo’s puppet and animated theatre production at Lisbon’s Museu da Marioneta. The portfolio includes features and interviews in Time Out, Coffeepaste and RTP 2.
Read the coverage (Portuguese)
Superbrands
Superbrands Portugal 2023
Press communication for the 19th edition of Superbrands Portugal, which recognised 47 brands. The portfolio includes coverage in business, marketing and radio outlets.
Read the coverage (Portuguese)
WHE Hotel
A renewed hotel in central Portimão
Introducing WHE Hotel - Work, Holiday & Enjoy, through its renovation, technology and offer for business and leisure travellers. With features in Expresso’s Boa Cama Boa Mesa and NiT.
Read the coverage (Portuguese)Past coverage illustrates previous work. Editorial decisions remain with each media outlet.
Sofia Almeida Bernardo
Journalism experience. Direct specialist support.
My background includes journalism, radio and event production, and communications departments management. At SAB Comunicar, I work directly with clients on story preparation and media relations.
A practical working relationship
We discuss what is ready to communicate, agree priorities with a realistic scope. The engagement can be a focused campaign or ongoing support.
Client communication in English, Portuguese, Spanish, Italian and French.
Questions before we begin
What to expect.
Can you support a single announcement?
Yes. We can scope a focused campaign around a launch, partnership or relevant event, with agreed timing and deliverables.
Do you cover international media at Web Summit?
This offer focuses on Portuguese media. Any additional territory or media requirement needs a separate assessment before it is agreed.
Can you guarantee coverage or interviews?
No. Journalists and media outlets make their own editorial decisions. We agree the preparation and outreach work, without guaranteeing publication.
Can we work in English?
Yes. We can handle client meetings and planning in English while preparing the materials needed for Portuguese journalists.
How is the fee agreed?
After a brief discussion, you receive a proposal with scope, timing and fees. Event attendance and any additional requirements are assessed separately.
Before approaching Portuguese journalists
Explore SAB Comunicar articles on press relations. The articles linked here are in Portuguese.
Read media relations articlesYour next step
What are you planning to announce?
Email a short outline of your news, your Portugal objectives and your timing. We can arrange a 20-minute call to discuss whether there is a fit.
Local media insight. Direct support.