Your message defines your success
I’m Sofia Almeida Bernardo, founder of SAB Comunicar.
I’m a communication specialist, certified trainer and PDA analyst. And if there’s one thing I’ve learned in over 20 years of experience, it’s that communicating well is what separates a good idea from an idea that works.
How did I get here?
I started writing for radio. An assignment that gave me the privilege of “hearing the things I said”. Every day the announcer read what I wrote. It was very easy to see if I was communicating clearly. From behind the scenes in communications, I went on to manage training in large companies, coordinate press office projects and, of course, copywriting, which was always there. I’ve trained sales teams, entrepreneurs, professionals in career transition and teachers who needed to communicate more confidently. And what did they all tell me? That the key is finding the right words and knowing how to say them.

What can I do for you?
Companies
I create a clear and effective communication strategy with you so that your brand gains visibility and results.
Entrepreneurs
I’ll teach you how to sell without sounding like a salesman – because communicating well is what closes deals.
Professionals
Preparo-te para que, numa entrevista ou numa reunião, saibas exatamente o que dizer para te destacares.
Teachers
I help you communicate assertively and manage conflicts safely and calmly.
Why work with me?
My clients say that I’m direct, that I speak without jargon and that I make communication simple – and even fun. They also say that I write as if I were talking right next to them. If your message isn’t working, the problem isn’t what you have to say, it’s how you’re saying it. Shall we change that?

PDA Analyst
Personal Development Analysis Assessment
Let's do it?
If you’re ready to turn your message into results, book a free session and let’s create a strategy that works.